Chiropractic Newsletter Pointers
As a chiropractor looking to grow your private practice, finding the right marketing mix can be quite a challenge. One marketing tool which is popular and cost-efficient in the chiropractor industry today and is the chiropractic newsletter. Its goal is to attract more new patients and can also be used to maintain doctor-patient relationship thru patient education. Though there are a lot of chiropractic newsletters to choose from, selecting the best one for you can be an easy decision to make with sufficient research.
What makes a good Chiropractic Newsletter? Chiropractic newsletter should contain articles and information relevant to your chiropractic practice. It is not uncommon to find newsletter featuring topics that are not related to chiropractic. Articles should be written by someone who is an authority on the subject and not just any person who comes up with generic topics. For it to be an effective marketing tool, it should be tailored to your specific audience to make sure that you capture their attention and their interest.
In choosing a chiropractic newsletter, here are some points you might need to look into:
The overall look of the chiropractic newsletter should make you want to read it. Is it colorful and professionally arranged? Is the order of the articles and features logical? Logical flow is important so your target audience will read the chiropractic newsletter from the front to the back.
Does the chiropractic newsletter allow you to customize and personalize it for recognition and patient retention? Allowing for customizability lets the chiropractors advertise and bring attention to their clinic. Prospects and patients will find it easy to remember your clinic if it is very visible and recognizable in the chiropractic newsletter.
What is the format when the chiropractic newsletter is sent? Can you send it thru email and, or print-outs? Its capability of being sent it multiple formats allow you to more audience.
How often are the chiropractic newsletters released? Monthly? Bi-monthly? Is it sent out automatically and what type of intervention do you need to do to get it sent out? If it is sent out too often, it might be considered by some recipients as spam.
How much does it cost? Is it cost-efficient? Does it add value to your business?
Choosing the best chiropractic newsletter as a marketing tool for your private practice business is not something you should do at random. You need to take your time and look at your options carefully. Selecting the wrong newsletter might cause more harm than good especially if your patients get turned off because of inappropriate content and, or too frequent delivery.