Chiropractic Marketing Methods

While you are first beginning your chiropractic office for business, it’s required that you have really effective chiropractic marketing methods in order to make your practice as profitable as could be. Keep in mind though, that there is lots more to it than that. Don’t make the error of resting once you’ve achieved success, you have to do everything required to keep it and perhaps even advance it.

This applies to any kind of business, nevertheless as mentioned above, this article will center on chiropractic marketing. Okay now, let’s hone in on various chiropractic marketing processes, and keep in mind that some will be more successful than others. Let’s start.

You will want, as part one of your chiropractic marketing project, a display sized ad in the Yellow Pages. Now, I acknowledge a few of you are going to state that Phone Books are now becoming defunct and extinct, but, I have word for you, no matter how prevalent the net and smart phones have become, there is always going to be a section of the population who are going to take that big book and flip through it.

Many of the Yellow Page users suit the demographics of folks who might be utilizing your service, namely elders. Now you can grasp why it is smart to have this form of chiropractic marketing in your armory.

Then you want to put little display ads in your local weekly Pennysaver or whatever weekly serves your district. When your chiropractic marketing budget allows, think about possibly an advertisement in your Sunday paper.

Efficient chiropractic marketing will apply all forms of promoting, bus benches, flyers, brochures, and whatever else comes to mind.

Another thing, don’t forget to join all relevant organizations in your subject. You would be surprised how much this could help in your chiropractic marketing efforts. If you become aware of any groups to sign on with, make certain you note any special skills related to your field you may possess. Sometimes other chiropractors not knowledgeable in those areas will refer clients to you. And constantly look for ways to return the favor also.

You may or may not realize it this way, but this is some powerful chiropractic marketing here. However, once you have them, how do you retain them, and yet add more patients to your caseload?

The first and foremost thing you must always do is treat your patients like gold. And make sure all of your office does too. Hey, it’s the thing to do, and remember, your clients can always go off elsewhere. Remember, there’s plenty of additional fish in the sea. The key thing people will always recall about you is how you made them feel. Powerful chiropractic marketing in its most gentle form. Well, that plus knowing what you’re doing too can’t hurt.

Always offer them incentives to remain with you, and don’t forget to award something for referrals. Folks are forever looking for ways to preserve money, particularly in this economy.

If there is one way of chiropractic marketing I must recommend, it is this. To retain your patients in the fold, you have to keep them in the loop, so to speak, especially after they have left your office. Your patients must feel valuable, so make certain they are continuously aware of the latest information, in particular as it pertains to your business and the industry in general. I would have to say that this probably ranks at the top of chiropractic marketing efforts for potency.

Okay, here’s the goods that could put your chiropractic marketing on overdrive. Let’s proceed. Have cards mailed out to your patients during the holidays. If you know their birthdays send them a card then too. Sign the card by pen, and personally. Your personal signature is a potent method of chiropractic marketing, whether you realize it or not.

Publishing, printing, and mailing out a newsletter to them twice monthly is also an extremely powerful mode of chiropractic marketing. Newsletters in printed physical format mailed to their personal mailbox is extremely effective. In addition to physical delivery, likewise offer to deliver the newsletter by fax or digital download also. This way of chiropractic marketing has proven to be one of the most powerful.

I trust that you have found this report helpful and enlightening in your chiropractic marketing endeavors. Best of luck.

Leave A Reply (3 comments So Far)


  1. Bubbie
    1467 days ago

    No cmolpaints on this end, simply a good piece.


  2. Andrew Anderson
    1424 days ago

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