Chiropractic Marketing Discussed

If you are a business owner, you know (or had better know) the importance of effective marketing.  Without proper knowledge and implementation of successful marketing techniques, you are dead in the water.  This article will deal with the chiropractic industry and how we can help better your chiropractic marketing efforts.

Some chiropractors are actually quite successful in their chiropractic marketing endeavors and my hat goes off to them.  Others are not quite there, however, even for them there is hope.  The long and the short of it is, everybody’s chiropractic marketing game can get better.  Look at it as a work in progress.  There is always room for improvement.

Some use, with varied degrees of success – which really boils down to how good the message is conveyed – such things as flyers, print media ads, TV, radio, ad inserts, card decks and so on and so forth to put their chiropractic marketing out there.

Other not-so-regularly used methods of chiropractic marketing include certificates or coupons good for discounts or sometimes even freebies at the chiropractor’s office.  And the freebie will almost always beat out the discount, not just in chiropractic marketing circles, but most other fields too.  Just Google the word “free” and see how many results come up.  ‘Nuff said.

Another not so widely-used, but nonetheless effective way of chiropractic marketing is to utilize the old business-to-business model, sort of like the “you scratch my back, I’ll scratch yours” system.  The number of ways you can do this are only limited by your imagination.  However, do make sure, that whatever you are offering on your end of the bargain is truly valuable.  Never ever skimp in this area.

It really is simple folks, the more you engage in chiropractic marketing, and the more various ways you choose to do so, the more business and patients you will get.  And, oh yeah, the more money you will make.

Now, with that said, how about if I tell you about a type of chiropractic marketing that not only can help land you new patients, but could also greatly improve your chances of retaining the ones you already have?  Pull up a chair and for a moment give me your undivided attention.  Ready?  Here goes.

You can put your chiropractic marketing on after burn by printing and distributing a chiropractic newsletter.  What?  You don’t know how to write?  Not a problem.  You don’t know anybody who does?  Again, not a problem.  You don’t want to hire an employee just to put out a newsletter?  C’mon now, I told you already, not a problem.

Welcome to, the crème-de-la-crème of chiropractic newsletter publishers.

If I began to enlighten you on all the ways, and there are a whole lot of them, that could send your chiropractic marketing into orbit, I would have to fill up a few more articles, and I know you are busy with your practice.  Instead, I will simply ask you to stop by and get yourself a first-hand look at what a full-fledged professional newsletter publisher can do to increase the effectiveness of your chiropractic marketing, and at a very affordable price.  Well within anyone’s budget.

Leave A Reply (2 comments So Far)

  1. Delia
    1470 days ago

    Check that off the list of thgins I was confused about.