Chiropractic Marketing Building Blocks

Chiropractic marketing can be daunting for chiropractors in private practice. After all, they were trained to be clinicians, not business savvy professionals. That’s why most of them enroll in management courses to learn the business side of private practice and chiropractic marketing is an important aspect of the business.

Chiropractic marketing can be mystifying but learning the elements or its building blocks will provide a starting point to manage the numerous strategies and marketing tools available.

Referral Sources – This is the lifeblood of chiropractic marketing and the success of a private practice depends largely on a working system that provides a continued stream of referrals from primary or secondary sources such as existing patients, discharged patients, referring physicians and other healthcare professionals.

Internet Marketing – Chiropractic marketing using the internet can go both ways. It can be very effective and will increase the revenue of the practice, or it can be a waste of time and investment depending on how it is being used. Online chiropractic marketing is done mainly to increase awareness for the practice and to establish an online presence as the preferred provider for chiropractic. A chiropractic newsletter is a powerful yet cost effective method of internet marketing.

Branding – This means standing out and establishing your reputation as the expert. Chiropractic marketing efforts will be geared to differentiate the practice from its competitors.

Word of Mouth Marketing – Nothing beats word of mouth advertising. Favorable testimonials from patients can be very influential to others seek the services of a chiropractor. This is the kind of chiropractic marketing that result from the expertise of the chiropractor and the relationship that was created with the patients. Patients become human and credible human billboards for the practice.

External Marketing – This chiropractic marketing element aims to reach prospects that are not yet aware of your expertise. This is done using the traditional advertising media, newspapers, television, radio and billboards.

Public Relations – This building block of chiropractic marketing involves the community and aims to boost further the reputation of the chiropractor. This is a deliberate effort to generate publicity for the practice such as press releases.

Using these building blocks of chiropractic marketing as the starting point for your marketing plan will help you create a marketing plan for the growth of your private practice.

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